Category: Marketing

Successful digital marketing requires an integrated approach in order to be effective. Individual marketing channels such as social media, blogging, and email, are successful on

In small businesses, marketing plan development can make or break you. It is important not to become too stagnant and to always be moving forward.

Integrated marketing communication is a strategic marketing effort that has rapidly grown in importance since it was first conceptualized. To better understand how integrated marketing

In today’s online world, the face of marketing is constantly changing. In order for businesses to stay competitive, it’s important that they stay up-to-date on

Picture a chair in your mind. Now, imagine that all four legs of that chair are different lengths and different widths. That sounds like a

If you’re a start-up, your entrepreneurial plate is full. It’s fun, it’s exhilarating, but it’s not easy to get a venture off the ground. The

Public Relations, specifically media relations – that sought after, extremely important third-party endorsement that comes from getting your business’ name in the media – is

One of the most important strategies to integrate into your communications strategy is PR and media relations. Paid advertising is an important and helpful way

As a small business, your success hinges on getting the word out and creating awareness about your company. Creating buzz through paid advertising is great.

Perhaps one of the most time-intensive components of an integrated business marketing strategy is maintaining a quality blog.  Given all other priorities, some may wonder

There is no shortage of marketing channels, online or off. But when you’re a small business owner with limited knowledge of the digital marketing industry,