Category: Marketing

In small businesses, marketing plan development can make or break you. It is important not to become too stagnant and to always be moving forward.

Integrated marketing communication is a strategic marketing effort that has rapidly grown in importance since it was first conceptualized. To better understand how integrated marketing

Picture a chair in your mind. Now, imagine that all four legs of that chair are different lengths and different widths. That sounds like a

In today’s online world, the face of marketing is constantly changing. In order for businesses to stay competitive, it’s important that they stay up-to-date on

If you’re a start-up, your entrepreneurial plate is full. It’s fun, it’s exhilarating, but it’s not easy to get a venture off the ground. The

Public Relations, specifically media relations – that sought after, extremely important third-party endorsement that comes from getting your business’ name in the media – is

One of the most important strategies to integrate into your communications strategy is PR and media relations. Paid advertising is an important and helpful way

As a small business, your success hinges on getting the word out and creating awareness about your company. Creating buzz through paid advertising is great.

Perhaps one of the most time-intensive components of an integrated business marketing strategy is maintaining a quality blog.  Given all other priorities, some may wonder

There is no shortage of marketing channels, online or off. But when you’re a small business owner with limited knowledge of the digital marketing industry,