• Pinterest, the image-based social media network, is riding a wave of popularity. Initially introduced as a platform for pinning fashion, food and travel images to a pin board, Pinterest, with its 95 percent female following, is now the darling of business-to-consumer and business-to-business companies trying to get in front of this most influential audience.
• In deciding whether to jump on board with yet another social media program, we suggest asking key questions like: “Where does Pinterest fit in with our service and with our customer or client base? How really important is it to use Pinterest to build our female audience?”
• Now, every business product or service seems “Pinterest possible” – real estate, cars, professional services, retail, health care, manufacturing – if you can take a picture or video of it and you want to reach a female audience (those who make the majority of purchasing decisions), then we recommend you jump on board and get Pinterested.
