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How to Create “Aha” Content
Yes, content is still king, but there are so many kingdoms now the question is, “how do you make yours break through?” There’s an old
Yes, content is still king, but there are so many kingdoms now the question is, “how do you make yours break through?” There’s an old
I had finally made my way home after attending the BOLO 2014 conference in Phoenix. One of the keynote speakers spoke about the emergence of Big
Retargeting; I’m sure you have heard the term by now. But what is it exactly and how does it work? Whether you realize it or
With the public relations and media nightmare hovering around the NFL due to some poor choices of its players, it really shows marketers the risks
We all know that getting your business to invest in social media can be a tough sell. Often times the big question is “how can you
A few years back every media buying related publication and blog was pumping out stories about programmatic media buying, especially in the digital realm. It
We field many questions regarding the differences between customer segmentation and personas. These are two very different tools that work together to refine an overall
First off, what is a hashtag really? Hashtags originated on Twitter back in 2007 as a way to hyperlink conversations. Hashtags make it possible to group conversations
Crisis Management Public Relations is something all companies hope they never have to deal with—a completely reasonable dream. However, it’s crucial for any company, especially
We thought it’d be helpful to pass along just a few insights for running your social campaigns. Something’s work really well and something’s just don’t.
Most businesses have not yet realized the power of video as a sales tool. At Avocet, we have leveraged video as a follow-up tool for
Ironically, this blog is about blogging. Many of you may be skeptical about the point of blogging for your business. But the reality is creating
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