One of the most invigorating things about being in marketing is that it changes constantly. There is no one way — no cut-and-dry playbook we
By Lisa Metzger, PR DirectorAvocet Communications Explaining what I do as PR director at Avocet Communications is sometimes complicated. What does “relating to the public”
As marketers, we use social media to spread awareness, humanize our brands, boost sales, and so much more. Instagram and TikTok are two social networks
Google makes almost nine changes to search on average in one day, leading to thousands of improvements over the course of one year. Most of
Lead Boldly: Lessons Learned and Tips to Weather the Storm By Lori Jones, President & CEO of Avocet Communications Most of us have seen the
Not long ago I had the distinct pleasure of interviewing Emily Barrett, a senior marketing manager who has worked on Walmart’s Grocery Pickup & Delivery
eCommerce marketing, in the most simple of terms, is the use of certain tactics to drive customers to your website, to encourage them to buy,
The ability to hire and keep talented, passionate, and committed professionals can make or break a business. Turnover, as we all know, is not only
To date, I have done over 250 podcasts. My guests and I have talked about everything from trends in marketing to team culture to new
Building a Brand When you think of the word, “brand,” some very big names come to mind. Nike, McDonalds, Disney, Ford, Microsoft, Coke, just to
Growing Brands and Working for the Common Good Anyone that knows me, knows how passionately I love my job and how devoted I am to
Blazing an entrepreneurial trail is not easy. Getting advice – as well as a healthy serving of encouragement and insight – from your peers is
© 2000-2024 Avocet Communications Company
Sign up for the StrategyCast Newsletter and receive a weekly marketing podcast episode, clips, resources, and more to help you master your marketing strategy.*
