Menu
Get your brave on!
Sign up for Avocet’s Newsletter.
Giving YOU the Competitive Edge
Outsmarting your competition begins by out-marketing it. Smart marketing begins by arming our clients with every bit of intelligence and insight about the competition we can uncover to ensure that they win in the marketplace.
Avocet’s Competitive Analysis model assesses the competition’s strengths and weaknesses so that we can implement effective strategies that improve your positioning. We analyze the competition’s content, branding, SEO, engagement, messaging, website analytics, customer profiles, and sales and then define your points of differentiation and points of parity. We go even further and unearth potential competitors, as well, all the while surfacing possible threats and identifying your opportunities.
By simultaneously playing offense and defense, we give you the competitive advantage.
“Purpose is a powerful marketing tool.” Listen & Learn: All about his new book, SEEING THE HOW: Transforming What People Do, Not Buy, to Gain...
“A business is really in conversation with customers and potential customers. If you’re not willing to have the conversation because you’re too afraid of rejection,...
“Rather than go against our competition, we have positioned the brand in a different way.” Stephanie Scapa is CEO and founder of WEYV, a...
To truly position your brand for success you must have a competitive advantage. This is especially true if you are a startup poised to launch...
Although it’s been a gradual shift, it’s still common for organizations to view marketing as an expense rather than an investment. This outdated perspective sets...
© 2000-2024 Avocet Communications Company
Sign up for the StrategyCast Newsletter and receive a weekly marketing podcast episode, clips, resources, and more to help you master your marketing strategy.*
