Advertising
Being Heard and Seen in an Election Year
At Avocet we are keen strategists that spend our days coming up with new, engaging, and out-of-the-box ways to help our clients maintain and increase
At Avocet we are keen strategists that spend our days coming up with new, engaging, and out-of-the-box ways to help our clients maintain and increase
Today’s consumers are inundated round the clock with literally thousands of competing marketing messages from a multitude of channels and sources. According to a study
To describe the agency business as “fast paced” is a bit of a misnomer. Fast would be a slow day! Perhaps move-at-the-speed-of-light-no-day-is-ever-the-same-better-be-up-for-anything is more like
Marketing is an ever-changing, ever-evolving business. It’s fast, on-trend, and won’t be the same industry next year as it is today. Frankly, that’s one of
I’ve been in the marketing business for a long time. I’ve seen it change and grow, and then change and grow again. And, again. Frankly, that’s one
At its core, branding is about one thing: value proposition. Defining what that is isn’t as easy as it may seem. You have to ask
Let’s take a short survey. No pen or paper needed. Be honest. When you think of your brand, do you think about the way it’s
Sometimes a good metaphor really crystalizes an important point. And, as I am watching spring make a grand entrance once again, I can’t help but
This is a great post by John Gregory Olson on Go Digital. It ran a bit ago, but I still think his points are spot on.
Public Relations History Play around Wikipedia and you can’t help but stumble onto some rather astonishing historical facts. Here’s one: A clay tablet found in
Hard to believe, but LinkedIn currently has 414 million members. The professional network has several different options for sharing content on its platform. But, how
Are you keeping up with constant developments and new tools in online marketing? The right tools can help you manage your presence, achieve results, and
© 2000-2025 Avocet Communications Company
Sign up for the StrategyCast Newsletter and receive a weekly marketing podcast episode, clips, resources, and more to help you master your marketing strategy.*
