
Define the SOLUTION, Target the CUSTOMER, & ENGAGE your audience: The Core of an Integrated Marketing Strategy
At Avocet we take an integrated approach to every marketing strategy we put in place. We don’t JUST design a website. We don’t JUST do

At Avocet we take an integrated approach to every marketing strategy we put in place. We don’t JUST design a website. We don’t JUST do

I have written a number of blogs about heart, about what it means to truly believe in what you’re doing, and about how important it

When you buy a product or service, what is it that makes you say, “Oh, my gosh, I love this! This is the brand for

Many of my guests on the Integrate & Ignite podcast are CEOs and CMOs of major corporations. They are fascinating people, to be sure. But,
If you’re like me, your workday is not anywhere close to 9 – 5. You’re moving a million miles a minute, multi-tasking, juggling deadlines, and

As CEO of a mid-sized agency, I make what seems like four million decisions every day; some large, some small, some important, and some that

We LOVE integrated marketing. Helping businesses grow by crafting and implementing the right strategy and by deploying state-of-the-art technologies and approaches is where our heart

Not too long ago, Jerry Comer of Comer & Associates, a Colorado-based company focused on building healthy organizations, was a guest on the Integrate &

Does the culture of your company matter? Should you care if your employees enjoy coming to work and spending the lion’s share of their week

When we take a second to really look at how much time we spend working, the numbers are a little staggering. Statistics show that the

What is Marketing Automation? Marketing automation is, according to industry statistics, a $32 billion business. That number is certainly only going to increase as the way

Do you blog? It’s a great tool to connect with your fans and build your brand story. If done well, and if it includes information
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