Marketing
Keeping Your Brand Strong With Integrated Marketing
The marketing world of today is much more complicated than the marketing world of twenty-five years ago. Where there used to be only a handful
The marketing world of today is much more complicated than the marketing world of twenty-five years ago. Where there used to be only a handful
When it comes to marketing your business, one of the most important things you have to do is define your brand. Your brand exemplifies who
Public relations is an important part of any company’s integrated marketing plan. A good PR department cultivates and maintains the public image of your company,
The Rule of Twenty may be one of the simplest – as well as one of the oldest – concepts in marketing. It used to
When was the last time your business held a meeting to discuss crisis communications? In the digital age, businesses and brands live in a world
HubSpot’s 2015 State of Inbound Marketing Survey offers marketers some valuable insight into how the industry is evolving and how companies all over the world
There is no question that we’re all digitally dialed in like no other time in history. We have instantaneous access to quite literally a world
In small businesses, marketing plan development can make or break you. It is important not to become too stagnant and to always be moving forward.
Integrated marketing communication is a strategic marketing effort that has rapidly grown in importance since it was first conceptualized. To better understand how integrated marketing
In today’s marketing world, businesses are faced with several ways of putting their brand’s message out there: from print advertising to online advertising to email
An important part of any integrated marketing plan, media relations is built on relationships. While a company pays the public relations and marketing folks to
Picture a chair in your mind. Now, imagine that all four legs of that chair are different lengths and different widths. That sounds like a
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