The New Orleans Times-Picayune announced that it is ceasing daily publication this fall and will only publish print editions three days a week – Wednesday, Friday and Sunday. Is this the future of newspapers stuck in the middle of a rapidly changing digital environment, where their pure purpose may be just as a distribution vehicle for coupons and ads? Unfortunately, expect to see more newspapers make this critical adjustment to three days a week.
Sometimes it’s easier for you to play it safe. But making your brand frictionless means failing to stand out.
Only the bold get noticed. And the brave get loved.
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