In today’s online world, the face of marketing is constantly changing. In order for businesses to stay competitive, it’s important that they stay up-to-date on
Picture a chair in your mind. Now, imagine that all four legs of that chair are different lengths and different widths. That sounds like a
In the agency world a large portion of your job is maintaining client relationships and expectations. You may need to revisit your approach to how you
Yes, content is still king, but there are so many kingdoms now the question is, “how do you make yours break through?” There’s an old
We field many questions regarding the differences between customer segmentation and personas. These are two very different tools that work together to refine an overall
Ironically, this blog is about blogging. Many of you may be skeptical about the point of blogging for your business. But the reality is creating
Most companies develop their marketing plans starting with the normal research, objectives, strategies and tactics with the sole purpose of increasing the company’s revenue and
Have you sat on a bus recently or jumped on an elevator? What are people doing? They’re on their smartphones. Did you know average person checks their
Most of us have heard the phrase “content is king”, but who is queen? Content itself simply is not enough anymore, we have to be
Here are some highlights I wanted to share from the SMMW14 conference that I was able to attend last week. The items below in particularly stood
Within the last couple years Facebook ads have taken off. As a marketer you need to be advertising where your audience is – right? Continued
In a role where I am consistently in need creativity, I can often find my creative juices depleted. I attended a training once that emphasized
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