Marketing
3 Reasons a Blog is Critical to Your Overall Marketing Strategy
Perhaps one of the most time-intensive components of an integrated business marketing strategy is maintaining a quality blog. Given all other priorities, some may wonder
Perhaps one of the most time-intensive components of an integrated business marketing strategy is maintaining a quality blog. Given all other priorities, some may wonder
There is no shortage of marketing channels, online or off. But when you’re a small business owner with limited knowledge of the digital marketing industry,
Public Relations, specifically media relations – that sought after, extremely important third-party endorsement that comes from getting your business’ name in the media – is
If you’re a start-up, your entrepreneurial plate is full. It’s fun, it’s exhilarating, but it’s not easy to get a venture off the ground. The
In today’s online world, the face of marketing is constantly changing. In order for businesses to stay competitive, it’s important that they stay up-to-date on
Picture a chair in your mind. Now, imagine that all four legs of that chair are different lengths and different widths. That sounds like a
In the agency world a large portion of your job is maintaining client relationships and expectations. You may need to revisit your approach to how you
Yes, content is still king, but there are so many kingdoms now the question is, “how do you make yours break through?” There’s an old
We field many questions regarding the differences between customer segmentation and personas. These are two very different tools that work together to refine an overall
Ironically, this blog is about blogging. Many of you may be skeptical about the point of blogging for your business. But the reality is creating
Most companies develop their marketing plans starting with the normal research, objectives, strategies and tactics with the sole purpose of increasing the company’s revenue and
Have you sat on a bus recently or jumped on an elevator? What are people doing? They’re on their smartphones. Did you know average person checks their
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