We field many questions regarding the differences between customer segmentation and personas. These are two very different tools that work together to refine an overall
Ironically, this blog is about blogging. Many of you may be skeptical about the point of blogging for your business. But the reality is creating
Most companies develop their marketing plans starting with the normal research, objectives, strategies and tactics with the sole purpose of increasing the company’s revenue and
Have you sat on a bus recently or jumped on an elevator? What are people doing? They’re on their smartphones. Did you know average person checks their
Most of us have heard the phrase “content is king”, but who is queen? Content itself simply is not enough anymore, we have to be
Here are some highlights I wanted to share from the SMMW14 conference that I was able to attend last week. The items below in particularly stood
Within the last couple years Facebook ads have taken off. As a marketer you need to be advertising where your audience is – right? Continued
In a role where I am consistently in need creativity, I can often find my creative juices depleted. I attended a training once that emphasized
Traditional or online, the most successful marketing entails every aspect of your business no matter what category you’re in, and the difference is in what
When you think of social media what comes to mind? Photos, quotes, networking, and what have you. What about video though? With the latest trending
1. Focus On Profit Margins Are you focused on selling products that return a high profit in dollars as opposed to profit percentages? There’s a
60 Second Read The fact is that you don’t need to do content marketing to be visible online, but if you want to be visible
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