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Some brands might be able to rattle off who they assume are their most important customers without a second thought. But it’s critically important to take that second thought… and oftentimes a third.
Identifying and engaging with your customer segments isn’t straightforward. At Avocet, we approach customer research from a holistic POV, one that uses Jobs to Be Done methodologies and behavioral and industry analysis to understand the evolving preferences of customers, their buying patterns, and their current and future needs.
Armed with quantitative and qualitative insight, we help you scale your business through marketing strategies grounded in relevant messaging that resonates with ALL your most important customers.
“Many people try to personalize after the sale, but the biggest opportunity is to personalize what happens before the sale.” Listen & Learn: The goal...
“Part of marketing is wearing your consumer hat; it’s just being a consumer yourself.” Listen & Learn: The evolution of personalization in marketing. What...
“We need to start thinking about content as information, not the final product.” Listen & Learn: The most important content trends impacting...
There is a misconception that marketing is only about the products, and that a marketer’s number one job is to tell everyone how amazing and...
“Mindshare” is a concept that we refer to quite frequently at Avocet. Put simply, it means the strategic marketing approaches that attempt to make a...
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