“The change to Google Analytics 4 is not an optional upgrade.” Listen & Learn: The deprecation of cookies. The impact of Google Universal
“People need to understand in three seconds what you are talking about and why they should care.” Listen & Learn: How integrating earned, owned, paid,
“TikTok is making marketers into performing artists.” Listen & Learn: How TikTok changed — and gained popularity — during the pandemic. Why TikTok is an
“An omnichannel approach is what we have to start looking at.” Listen & Learn: The five generations of consumers you need to know about. Insights
“There isn’t a brand out there whose customers don’t like to smile.” Listen & Learn: The eight simple steps to incorporating humor into your
“Make sure to properly test the local market before you go full scale.” Listen & Learn: The elements of performance marketing. The difference
“You have to build trust from the very first moment you meet.” Listen & Learn: How to ensure that an agency you hire is
“You have to grab them in that first moment of discovery because if you don’t then somebody else will do it.” Listen & Learn:
“If you don’t have the data, your first step is to get it.” Listen & Learn: Prioritizing your products and services to determine your
“You can’t compete without a consistent way to build good links.” Brad Smith is the founder and CEO of Codeless, a content production company
“If your PR doesn’t live beyond the flicker of the moment that it’s published, it has super limited value for a client.” As an
“How would you feel if a competitor’s ad was shown right before your video? It’s actually a very good thing.” Nate Woodbury, owner of Be
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