Episode Title 425: Magnetic Messaging with Sandy Gerber of Harbourfront Wealth Management now
“To succeed and ultimately lead in your industry, it’s not about your product or service being better, it’s about being different.” Listen
“To succeed and ultimately lead in your industry, it’s not about your product or service being better, it’s about being different.” Listen
“People build trust, technology does not.” Listen & Learn: Defining the status quo. Building trust is about people, not technology. How to build trust.
“There’s always a risk in marketing; that’s why you need to know your customer.” Listen & Learn: The company’s North Star is to create
“For our positioning, I love the word ‘rooted’ because it’s literally where we grow out of and what holds us together.” Listen & Learn:
Listen & Learn: How to define brand. What does brand mean in 2022? Why it’s important to do a brand audit. Taking a brand beyond
“Hitting a pause button and being willing to invest a little bit more time in taking a good look at all aspects…PAYS off in dividends.”
“If you ask someone about their company’s mission, you just see blank stares.” Listen & Learn: The building blocks for creating a Vivid Vision for
“Conversational marketing allows you to have conversations with your customers along the whole journey.” Listen & Learn: The advances in AI that are
“A brand is defined in a consumer’s mind and that takes time.” Listen & Learn: Products don’t sell themselves. Why being bold and
“The best way to succeed is to have a brilliantly designed innovation that is well-timed in the market.” Listen & Learn: How to
“Everyone has selling and marketing and to be the face of your organization at all times.” Listen & Learn: Where some companies get misaligned
“As a small business you need to communicate your name. You don’t want them to remember the cuteness of your logo; you need them to
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