“Preparing your company for sale is much different than preparing to sell your products.” Listen & Learn: The common mistakes made in the process of
“Purpose is a powerful marketing tool.” Listen & Learn: All about his new book, SEEING THE HOW: Transforming What People Do, Not Buy, to Gain
“You have to be willing to co-create your brand with your audience.” Listen & Learn: The art and science of creating transformative brands by
“The customers will give you everything if you just listen hard enough and ask a few questions.” Listen & Learn: Defining what he calls “lazy
“Brand is something that impacts every area of the business.” Listen & Learn: The hallmarks of a trusted advisor. Credibility, authenticity, and relationships: the marketer’s
“To succeed and ultimately lead in your industry, it’s not about your product or service being better, it’s about being different.” Listen
“People build trust, technology does not.” Listen & Learn: Defining the status quo. Building trust is about people, not technology. How to build trust.
“There’s always a risk in marketing; that’s why you need to know your customer.” Listen & Learn: The company’s North Star is to create
“For our positioning, I love the word ‘rooted’ because it’s literally where we grow out of and what holds us together.” Listen & Learn:
Listen & Learn: How to define brand. What does brand mean in 2022? Why it’s important to do a brand audit. Taking a brand beyond
“Hitting a pause button and being willing to invest a little bit more time in taking a good look at all aspects…PAYS off in dividends.”
“If you ask someone about their company’s mission, you just see blank stares.” Listen & Learn: The building blocks for creating a Vivid Vision for
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