Episode 412: Building Trust by Flipping the Script on the Status Quo with Achim Klor of Ziro
“People build trust, technology does not.” Listen & Learn: Defining the status quo. Building trust is about people, not technology. How to build trust.
“People build trust, technology does not.” Listen & Learn: Defining the status quo. Building trust is about people, not technology. How to build trust.
“There’s always a risk in marketing; that’s why you need to know your customer.” Listen & Learn: The company’s North Star is to create
“For our positioning, I love the word ‘rooted’ because it’s literally where we grow out of and what holds us together.” Listen & Learn:
Listen & Learn: How to define brand. What does brand mean in 2022? Why it’s important to do a brand audit. Taking a brand beyond
“Hitting a pause button and being willing to invest a little bit more time in taking a good look at all aspects…PAYS off in dividends.”
“If you ask someone about their company’s mission, you just see blank stares.” Listen & Learn: The building blocks for creating a Vivid Vision for
“Conversational marketing allows you to have conversations with your customers along the whole journey.” Listen & Learn: The advances in AI that are
“A brand is defined in a consumer’s mind and that takes time.” Listen & Learn: Products don’t sell themselves. Why being bold and
“The best way to succeed is to have a brilliantly designed innovation that is well-timed in the market.” Listen & Learn: How to
“Everyone has selling and marketing and to be the face of your organization at all times.” Listen & Learn: Where some companies get misaligned
“As a small business you need to communicate your name. You don’t want them to remember the cuteness of your logo; you need them to
“Being bold is about going against the grain, moving forward without fear.” Listen & Learn: Eight secrets to bold marketing. Moving your brand from
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