“You are exactly the person I thought you would be. That’s the magic.” Listen & Learn: The three essentials to building brand authority. Why it’s
“The more that you can surround and reach (your targets) through omnichannel marketing, the more successful you are going to be in converting them.”
“There are hundreds of thousands if not millions of dollars being wasted every day by marketing organizations because they aren’t able to effectively think about
“Stop blaming the leads.” Listen & Learn: If you think you are solving a problem for your customers, why aren’t they buying from you? The
“Research eliminates rot and puts you on a firmer foundation.” Listen & Learn: The perils of institutional drift. How research can eliminate rot. The dangers
“No executive wakes up and says, ‘I’m going to create siloes within the organization,’ but it happens.” Listen & Learn: The top five things
“The reason why companies fail is NOT because of the product or the technology. It’s because they fail to understand that…they have to engineer
“Your home page isn’t your home page anymore. The first page of your branded search is your home page.” Listen & Learn: Why what
“Community is global.” Listen & Learn: Five tips for using virtual events to develop your brand. How to maintain the “human touch” at a
“Create a direct-to-consumer network before you sell in-store.” Listen & Learn: Tips for striking that hard-to-achieve balance between direct-to-consumer and brick-and-mortar. Customer segments and
“There is way more social proof when a customer is willing to put their face on camera.” Listen & Learn: The 15 ultimate, battle-tested,
“If it weren’t for salespeople, our entire economy would crumble.” Craig Klein is the founder and CEO of SalesNexus.com, a leading CRM, marketing automation and
The Integrate & Ignite Marketing Podcast is all about keeping up with the trends impacting our industry.
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