“It doesn’t matter who creates the lead. Sales and marketing need to be aligned around the start of the opportunity and help push it through
“Conversational marketing delivers big success, even with your first attempt.” Listen & Learn: Constantly adapting and finding new ways to be heard above the noise
“How do we become creative geniuses and stand out from our competition with sheer wit and humor?” Listen & Learn: Embracing a mindset that welcomes
“You are exactly the person I thought you would be. That’s the magic.” Listen & Learn: The three essentials to building brand authority. Why it’s
“The more that you can surround and reach (your targets) through omnichannel marketing, the more successful you are going to be in converting them.”
“There are hundreds of thousands if not millions of dollars being wasted every day by marketing organizations because they aren’t able to effectively think about
“Stop blaming the leads.” Listen & Learn: If you think you are solving a problem for your customers, why aren’t they buying from you? The
“Research eliminates rot and puts you on a firmer foundation.” Listen & Learn: The perils of institutional drift. How research can eliminate rot. The dangers
“No executive wakes up and says, ‘I’m going to create siloes within the organization,’ but it happens.” Listen & Learn: The top five things
“The reason why companies fail is NOT because of the product or the technology. It’s because they fail to understand that…they have to engineer
“Your home page isn’t your home page anymore. The first page of your branded search is your home page.” Listen & Learn: Why what
“Community is global.” Listen & Learn: Five tips for using virtual events to develop your brand. How to maintain the “human touch” at a
