Category: Strategic Communications Planning

“It’s about solving, not selling.” Listen & Learn: Defining conversational marketing. The difference between pushing out messages vs. having a conversation. Why it’s important to

  “Finding new ways to be relevant is what we all have to do, especially in this climate.” Listen & Learn: The eight simple steps

  “You can’t expect that the expected is going to do what you need it to do.” Listen & Learn: How thinking divergently fosters growth.

“Every organization has an employee value proposition; you just need to be sure it’s the right one.” Listen & Learn: Why social media needs to

“Placing yourself in the story you’re trying to tell is where marketers hit gold.”   Listen & Learn: The four tenets of strategic storytelling. The

“Direct marketing does not work without brand awareness and brand awareness is driven by creative.”   Listen & Learn: Tips for measuring your creative’s ROI.

“People are looking for trustworthy content to guide their decision making.”   Listen & Learn: Where marketers are getting wrong, and where they are getting

  “When you’re out there shouting, and everyone else is shouting, is it a surprise that no one can hear?”   Listen & Learn: The

“I am a bigger fan of fear than most people.”    Listen & Learn: Why fear is an important emotion. The difference between fear and

“Part of Googling yourself is if nothing shows up, a lot of people are going to ask why, and that’s a bad thing.”   Listen

“Individuals are watching their privacy and trying to find different ways to engage and to find brands that feel less push and more pull.”  

“You can’t just say it. You have to have proof.”   Listen & Learn: Five tips for creating a powerful B2B marketing strategy. The importance