Category: Strategic Communications Planning

  Listen & Learn: Understanding your customer better. Defining the needs states of your audience. Taking an outside-in perspective on your product. Why some marketing

  “Trying to come up with a single channel to communicate with everyone simply doesn’t work.”   Listen & Learn: Why it’s important to acknowledge

“Marketing is all about people.” Listen & Learn: Experimentation, best practices, and how we need to rethink how we approach marketing. Using the “swap test”

  “As much as we talk about communication, so many companies across the globe continue to struggle with it.” Listen & Learn: Establishing marketing budgets

“It’s about solving, not selling.” Listen & Learn: Defining conversational marketing. The difference between pushing out messages vs. having a conversation. Why it’s important to

  “Finding new ways to be relevant is what we all have to do, especially in this climate.” Listen & Learn: The eight simple steps

  “You can’t expect that the expected is going to do what you need it to do.” Listen & Learn: How thinking divergently fosters growth.

“Every organization has an employee value proposition; you just need to be sure it’s the right one.” Listen & Learn: Why social media needs to

“Placing yourself in the story you’re trying to tell is where marketers hit gold.”   Listen & Learn: The four tenets of strategic storytelling. The

“Direct marketing does not work without brand awareness and brand awareness is driven by creative.”   Listen & Learn: Tips for measuring your creative’s ROI.

“People are looking for trustworthy content to guide their decision making.”   Listen & Learn: Where marketers are getting wrong, and where they are getting

  “When you’re out there shouting, and everyone else is shouting, is it a surprise that no one can hear?”   Listen & Learn: The