Category: Strategic Communications Planning

  “The job now is for marketers to identify the ideal prospects, to align around them with the sales team, to find them, to engage

  “To succeed and ultimately lead in your industry, it’s not about your product or service being better, it’s about being different.”   Listen &

  “Technology has become an expectation with in-person events.”   Listen & Learn: Why events need to be more than just a “point-in-time experience.” How

  “It’s all about providing an experience for not only your customers, but your teammates as well. It’s about keeping open lines of communication, telling

  “Sometimes daydreaming, looking off into the distance, is the best thing you can do.” Listen & Learn: Her five-step framework from her book Re:Think

“We need more channels, outside of Facebook and Google.” Listen & Learn: How direct mail has changed over the years. How marketers can update their

  “Do what you want to be great at.” Listen & Learn: Value-based marketing strategies. The importance of transparency to inspire innovation and growth. The

  Listen & Learn: Understanding your customer better. Defining the needs states of your audience. Taking an outside-in perspective on your product. Why some marketing

  “Trying to come up with a single channel to communicate with everyone simply doesn’t work.”   Listen & Learn: Why it’s important to acknowledge

“Marketing is all about people.” Listen & Learn: Experimentation, best practices, and how we need to rethink how we approach marketing. Using the “swap test”

  “As much as we talk about communication, so many companies across the globe continue to struggle with it.” Listen & Learn: Establishing marketing budgets

“It’s about solving, not selling.” Listen & Learn: Defining conversational marketing. The difference between pushing out messages vs. having a conversation. Why it’s important to